There’s an interesting boycott war going on out there right now, all over Glenn Beck. It all started (I believe) with this video.
Apparently it has had some success as some advertisers are pulling out of the Beck program, because many people are offended by the guy or something. These offended people set up other websites to push the boycott.
This has lead to other groups and websites, like defendglenn.com to get involved and promise to boycott any advertiser that caves in and removes their advertising from the Beck program.
So what is an advertiser to do? Seems like they can’t win no matter what they do. No matter what they are going to lose customers by advertising on these programs instead of gaining customers.
The answer is simple. Any sane advertiser will simply stay away from anything remotely controversial in the first place and hence we’ll all end up with boring mushy non-controversial programming. I think the entire “boycott because I’m offended” movement is ridiculous. There should be a wall between editorial content and advertising, otherwise the latter will influence the former, and then everyone loses.
Straight from the mouths of the old, dying media comes word that — wait for it — Obama did not break 1981 Reagan Nielsen record for inauguration.
Wow, you don’t say. Now run around to some friends and ask them if they watched the inauguration, and if so, how. Most — and I mean just about everyone I know — watched it online.
The CNN/Facebook partnership alone, just one of a plethora of sites streaming the inauguration, had 1.3 million concurrent live streams running just before the inaugural address.
There were even live streams going on inside Second Life.
Back in 1981 the only opportunity to watch a live news event was on TV. It’s 2009, and it’s all about the Internet. Times change, and Nielsen hasn’t quite caught on yet.
So Obama haters can cling to that one stat and feel better, but in aggregate I think it’s safe to say that more people watched this inauguration via whatever means than any other in history by a long shot.
p.s. The Reagan inauguration was on a Sunday as well. Less people at work means more in front of a TV.